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ABOUT US

our story

A guiding light

A family owned group of businesses, we started out in international trading more than 14 years ago and gradually expanded our operations and trade network from India to China, Russia and eventually to Eastern Europe and New Zealand.

However, as many of these markets opened up to foreign investment, we noticed just how much international companies struggled to enter and succeed in these regions.

We founded REBC Multibiz consulting in response to this unmet demand. To help guide businesses in these new emerging markets.

1 / 3 - EDUCATE

LOOKING BEYOND
THE NUMBERS

Companies from developed economies often rely solely on historical market data when choosing to enter emerging markets and predicting outcomes.

However, this approach often ignores the ground reality and lack of institutional facilities or soft infrastructure in these regions.*

Thus, it becomes necessary for us to first, educate clients and then work with them to develop suitable strategies that will be effective in real world situations.

https://hbr.org/2005/06/strategies-that-fit-emerging-markets
2 / 3 - EDUCATE

STRAIGHT
SHOOTERS

Dealing with archaic regulations and outdated bureaucratic models can be frustrating. This opaqueness is one of the primary reasons companies hesitate to invest in emerging markets.

Thus, it is vital that at the very least, that we as your consultant are forthright and transparent with you. We fully appreciate this fact and will always give it to you straight and tell it like it is.

3 / 3 - EDUCATE

SHIFTING
SANDS

Emerging markets tend to be differ greatly from each other on a macro level as well as by individual industry structures.

It is therefore, crucial to tailor your strategy for each market as well as each specific industry, while keeping an eye on emerging global trends.

Managing our own global trade network forces us to negotiate present market conditions while staying up-to-date with future trends.

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OUR VALUES

WHY US?

1 / 5

GLOBAL SCOPE
LOCAL FOCUS

Our extensive network of trading businesses around the world, enable us to offer unparalleled local expertise within a global context, for businesses looking to enter these markets.

2 / 5

WHEN IN
ROME...

Decades spent working and thriving in these markets has forced our team to think creatively, often adopting localised methods to solve regional problems without sacrificing the company’s core proposition.

3 / 5

ONE OF
A KIND

Each developing market and industry has its own unique profile. Understanding and leveraging the positives without losing your brand’s core proposition is vital in order to succeed in these markets.

4 / 5

ADAPT
& EVOLVE

Rather than insulating ourselves against change, we constantly seek new ways to adapt and evolve amidst unpredictable market conditions.

5 / 5

TIME IS
MONEY

Our entire service offering is based on facilitating processes and providing the crucial services you will need to make sure you hit the ground running.